General Pants Chadstone was another store within the 2015 roll-out, based on the industrial grit design concept engineered and brought to life by Storepro. Storepro partnered with General Pants in designing and installing their new store concept, within a new space in the renovated Chadstone Shopping Centre. The most notable features of this Chadstone store are the fitting rooms, where graffiti and custom lighting create a cool and trendy atmosphere; the screen in the shopfront, which rotates content showcasing the variety of hip brands that are stocked in store; and the detailing such as pressed metal,…
The new Purebaby store at Southland is a wonderful reflection of the Australian organic baby clothing label, with a focus on showcasing their beautiful product range and accessories in varied ways. The concept design process was undertaken in close partnership with the team at Purebaby, utilising the space to create a warm, inviting and organic vibe in-store. Storepro then embarked on the fit-out and installation of the design concept, acquiring and installing bespoke lighting fixtures, birch and timber elements, custom joinery and new cladding on the shopfront.
The Academy Brand Concession within David Jones Warringah Mall was designed and built to reflect the brand’s clean, classic and quality apparel. Storepro helped establish this space to showcase the timeless styling the Academy Brand offers. Storepro worked closely with the team at Academy Brand, managing the fixtures and fittings, custom joinery, project management and installation of their latest project.
Seafolly at Pacific Fair Shopping Centre in Queensland resonates with beautiful Beach vibes. On entering the store through the impressive timber and stone shopfront, warm beautiful interior colours emerge, echoing the Summer holidays and beach escapes integral to the Seafolly brand essence. The store environment has been designed using finishes reflective of the quality and ethos of the Seafolly brand.
As featured in the May 2016 ‘Ambience’ edition of Australia’s Inside Retail Magazine, Camper’s Melbourne store features an amazing ceiling containing over 30,000 shoelaces that create levels of intricate detail. Designed by Marko Brajovic and created as part of ‘Camper Together’, Storepro provided the craftman’s skills required to bring Marco’s vision to life. Store photography by Oliver Cole.
The recent Puma fit-out at Melbourne Central is amazing. Puma continues to redefine the in-store atmosphere for sportswear enthusiasts, with subtle textures and backlit features throughout the store. The fit-out, procurement and project management of this store was a dream project for Storepro, and we look forward to our exciting partnership with the team at Puma.
Warm timber features in Seafolly’s Chatswood store, giving the interior lighting an almost sandlike hue and allowing the colourful product to ‘pop’ against the backdrop. The space is carefully designed to ensure the wall fixtures and counters are both functional and subtle. Storepro worked closely with Seafolly to bring the essence of their brand to life in their interior environment with attention to every small detail in the finishes.
General Pants worked with Storepro to create a new store design synonymous with their overall brand ethos that acts to inspire youth culture with an alternative lifestyle. With a relationship spanning over a decade, Storepro guided General Pants in designing and installing their new store concept. The Bourke Street Melbourne store debuted with bespoke fixture design and the art of a notable graffiti artist whose wall art is displayed throughout the space.
Storepro worked alongside Dutch brand G-Star to bring their industrial style to life at the new store in Emporium shopping centre located in Melbourne’s CBD. Fully customised lighting and joinery ensured that the look and feel was translated across every detail and in line with the brand philosophy and matra ‘Just the Product’.
Cylk womenswear began online and opened their first ‘brick & mortar’ store on Chapel Street (Melbourne), winning a Victorian State design award for retail space in South Yarra’s fashion district. The clever use of terrace space and the copper pipe merchandising system were fundamental in creating a visual impact with maximum stock exposure.
General Pants became the first retail chain to bring the eco-recycle aesthetic into store design when they embarked on a national rollout in 2008. With features such as an in-store hanging garden, timber fin ceiling details, recycled timber designed denim area, and discarded furniture and bathroom fittings in displays. This store won a National award for its design the same year.
American company Oakley designs, develops and manufactures sports performance equipment and lifestyle pieces. Their bold new store design with striking graphic ceiling detail, was launched in Bondi Junction and was one of the first Australian stores to fully integrate technology into the customer experience.