Value beyond the build.


At Storepro, we consider commercial space to be an extension of a client’s brand identity. It is key to the business strategy and integral to customer experience.



Our approach is holistic, strategic and collaborative. We rely on innovative commercial design, real world experience and tactical project management to consistently deliver value and surpass client expectations.

Seafolly – Warringah Mall NSW

Storepro worked with Australian swimwear and beach lifestyle company, Seafolly, to design and install their new retail space in the redeveloped Warringah Mall shopping centre. The idea was to create a space that represented the Australian beach lifestyle which is central to the brand, and one in which suited their product range. To do this, many custom fixtures were manufactured or acquired by Storepro, including the copper counter, feature merchandising fixtures, a dropped ceiling of timber detail and a sealed and sanded stone shopfront and entrance. Storepro was responsible for project management, shopfitting, procurement, manufacturing…

R.M. WIlliams – Pacific Fair Shopping Centre QLD

The R.M. Williams store in Pacific Fair was designed to reflect the quality, authenticity and durability that the brand is renown for. The new shop itself is warm and inviting, with a cool, modern, industrial take on wood and metal. As project manager and shopfitter, Storepro worked with R.M. Williams to install the retail fitout, as well as prototype for custom fixtures and finishes. This included bespoke merchandising racks finished in tupac black as well as track custom lighting to highlight different products.  The successful collaboration between Storepro and R.M.Williams allowed for the creation of…

General Pants – Chadstone VIC

General Pants Chadstone was another store part of the 2015 roll-out, based on the industrial grit design concept, engineered and brought to life by Storepro. In collaboration with General Pants, Storepro took on the role of store designer, before installing the new concept within a new space in the renovated Chadstone Shopping Centre. The cool store design has many notable features: graffiti covered walls and custom lighting in the fitting rooms that create a trendy atmosphere that reflects the brand; a screen in the shopfront, which rotates and showcases a range of hip brands stocked in…

Purebaby – Southland VIC

The new Purebaby store at Southland is a wonderful reflection of the Australian organic baby clothing label, with a focus on showcasing their beautiful product range and accessories in varied ways. The concept and fixture design process was undertaken in close partnership with the team at Purebaby, utilising the space to create a warm, inviting and organic vibe in-store. Storepro undertook a project management role throughout to ensure the commercial fitout ran seamlessly from beginning to end. This included installation of the design concept, acquiring and installing bespoke lighting fixtures, birch and timber elements, custom…

Academy Brand Concession – David Jones Warringah Mall – NSW

The Academy Brand Concession within David Jones, Warringah Mall was designed and built to demonstrate the brand’s clean, classic and quality aesthetic, which is displayed in its apparel. Storepro project managed the concession design, establishing a space to showcase the timeless styling the Academy Brand offers, while using custom fixtures to creating a unique and stand out area within the department store. The concession fitout was complete with bespoke joinery of different timbers and metals in natural hues, which coupled with custom lighting, provides an excellent backdrop for the brand’s product range.

Seafolly – Pacific Fair QLD

Seafolly at Pacific Fair Shopping Centre in Queensland, is reminiscent of a pleasant summer afternoon at the beach. Upon entering the store though the impressive timber and stone shopfront, warm interior colours emerge, echoing the summer holidays and beach escapes integral to the Seafolly brand essence. Storepro undertook concept development and store design with Seafolly, before taking on a project management role for the shopfitting process. The resulting space used a combination of bespoke fixtures and custom joinery, made to reflect the quality and ethos of the Seafolly brand. Highlights of the retail fitout include…

Camper – Melbourne VIC

As featured in the May 2016 ‘Ambience’ edition of Australia’a Inside Retail Magazine, Camper’s Melbourne store features and amazing ceiling containing over 30,000 shoelaces. Store designer, Marco Brajovic, created the space as part of ‘Camper Together,’ an ongoing project by Camper that provokes architects and designers to create unique retail designs. Storepro provided the shopfitting skills required to bring Marco’s vision to life, producing levels of intricate detail. As always, this cool store design puts Camper high on the list of inspirational stores that all brands can aspire to. Store photography by Oliver Cole.   

Puma – Melbourne Central VIC

In terms of retail design, the recent Puma fitout at Melbourne Central is nothing short of amazing. Puma continues to redefine the in-store atmosphere for sportswear enthusiasts, with subtle textures and backlit features thoroughout the store. The commercial fitout was project managed by Storepro and included procurement and installation of custom joinery. After the gold medal of brand ambassador and sprinting legend, Usain Bolt, at the 2016 Olympic Games, Storepro were comissioned to turn elements of the store gold, including the signage and a dedicated Usain Bolt retail display. It was an inspirational store to…

Patagonia – Seoul, South Korea

Iconic American clothier, Patagonia, opened their South Korean retail store in 2014, in collaboration with store designer, DesignAD4M, and Storepro. Storepro undertook an international project management and shopfitter role, overseeing the commercial fitout from beginning to end. Patagonia is a major contributor to environmental preservation, so their fitout was designed to blur the distinction between the indoors and outdoors, resulting in a very cool store design.    

Puma – South Wharf, Melbourne VIC

One of the world’s leading sports brands, Puma, has generated an energetic atmosphere at their new DFO outlet in Melbourne, at South Wharf. Storepro teamed up with Puma to cohesively bring together every element of the store, from the retail design process to custom fixtures and shopfitting. Storepo also undertook the project management role to ensure the store was delivered on time, in scope and on budget. The overall result from the retail fitout provided Puma customers with an exciting in-store experience.