Value beyond the build.


At Storepro, we consider commercial space to be an extension of a client’s brand identity. It is key to the business strategy and integral to customer experience.



Our approach is holistic, strategic and collaborative. We rely on innovative commercial design, real world experience and tactical project management to consistently deliver value and surpass client expectations.

Seafolly – Pacific Fair QLD

Seafolly at Pacific Fair Shopping Centre in Queensland, is reminiscent of a pleasant summer afternoon at the beach. Upon entering the store though the impressive timber and stone shopfront, warm interior colours emerge, echoing the summer holidays and beach escapes integral to the Seafolly brand essence. Storepro undertook concept development and store design with Seafolly, before taking on a project management role for the shopfitting process. The resulting space used a combination of bespoke fixtures and custom joinery, made to reflect the quality and ethos of the Seafolly brand. Highlights of the retail fitout include…

Camper – Melbourne VIC

As featured in the May 2016 ‘Ambience’ edition of Australia’a Inside Retail Magazine, Camper’s Melbourne store features and amazing ceiling containing over 30,000 shoelaces. Store designer, Marco Brajovic, created the space as part of ‘Camper Together,’ an ongoing project by Camper that provokes architects and designers to create unique retail designs. Storepro provided the shopfitting skills required to bring Marco’s vision to life, producing levels of intricate detail. As always, this cool store design puts Camper high on the list of inspirational stores that all brands can aspire to. Store photography by Oliver Cole.   

Puma – Melbourne Central VIC

In terms of retail design, the recent Puma fitout at Melbourne Central is nothing short of amazing. Puma continues to redefine the in-store atmosphere for sportswear enthusiasts, with subtle textures and backlit features thoroughout the store. The commercial fitout was project managed by Storepro and included procurement and installation of custom joinery. After the gold medal of brand ambassador and sprinting legend, Usain Bolt, at the 2016 Olympic Games, Storepro were comissioned to turn elements of the store gold, including the signage and a dedicated Usain Bolt retail display. It was an inspirational store to…

Patagonia – Seoul, South Korea

Iconic American clothier, Patagonia, opened their South Korean retail store in 2014, in collaboration with store designer, DesignAD4M, and Storepro. Storepro undertook an international project management and shopfitter role, overseeing the commercial fitout from beginning to end. Patagonia is a major contributor to environmental preservation, so their fitout was designed to blur the distinction between the indoors and outdoors, resulting in a very cool store design.    

Puma – South Wharf, Melbourne VIC

One of the world’s leading sports brands, Puma, has generated an energetic atmosphere at their new DFO outlet in Melbourne, at South Wharf. Storepro teamed up with Puma to cohesively bring together every element of the store, from the retail design process to custom fixtures and shopfitting. Storepo also undertook the project management role to ensure the store was delivered on time, in scope and on budget. The overall result from the retail fitout provided Puma customers with an exciting in-store experience.

Olga Berg – Highpoint, VIC

Wholesaler Olga Berg’s first retail store opened at the redeveloped Highpoint shopping centre. Storepro undertook the roles of project manager and shopfitter, bringing to life the inspirational store concept by Mim Design. The resulting store design dramatically showcases the brand’s well known handbag and accessory lines in a beautiful space.

Seafolly – Chatswood, NSW

  Storepro worked closely with Seafolly as project manager, to bring the essence of their brand to lift in the interior environment of the their Chatswood store. Close attention was paid to every small detail in the finishes throughout the retail design and retail fitout stages of the installation. Warm timber was used to give the interior an almost sand-like hue, allowing the custom fixtures and beachwear products to ‘pop’ against the backdrop. In terms of cool store design, Seafolly has it all; the store design ensures the wall fixtures and counters are both subtle,…

Camper – Chadstone, VIC

The unique and quirky Spanish-owned retailer, Camper, is always pushing the boundaries with their ‘one of a kind’ store designs. The 2015 retail fitout at Chadstone Shopping Centre was no different, and showcases large-scale postcard installations alongside beautifully merchandised products. Storepro worked as project manager, which involved acquiring the custom fixtures and shopfitting. The eye catching results were just another great example in the long list of inspirational stores designed by Camper. 

General Pants – David Jones

  Storepro, David Jones and General Pants embarked on an exciting venture to install shops within David Jones department stores across Australia. In collaboration, they undertook concept development and design for the concession fitout and fixture design. Storepro then project managed the commercial fitout, installing the bespoke fixtures and custom joinery in accordance with the concession design. All fixtures were designed to simulate the large retail store experience, but with carefully curated details specific to David Jones.

G-Star – Emporium, VIC

  Storepro worked alongside Dutch brand, G-Star, to bring their industrial style to life at the new retail store in Emporium shopping centre located in Melbourne’s CBD. As project manager, Storepro oversaw the retail fitout, which included bespoke lighting and custom joinery. Each aspect of the store design ensured that the look and feel of G-Star was translated across every detail and in line with the brand philosophy and mantra ‘Just the Product.’