Storepro has just finished working on The Academy Brand’s first direct factory outlet store at Birkenhead Point. As with other TAB stores, Storepro was responsible for project management, shopfitting, procurement and manufacturing.
The idea was to create a space that was consistent with the brand’s design concept, while maintaining a contrast between the DFO store and full retail stores. Polishing the existing concrete floor at the outlet centre was one way that Storepro achieved a point of difference, while installing a solid timber white washed shopfront fitting with a ‘Hampton-esque’ look helped to maintain the overall brand theme.
Storepro manufactured and installed several custom joinery items, including oversized table nests and a point of sale counter with multiple paint/veneer finishes. The store’s perimeter was also dressed with black feature pendant lights, suspended from the jet black ceiling. All elements of the commercial fitout come together in a space that draws maximum attention to the brand’s quality range of products.