General Pants – Pacific Fair QLD

In 2014, Storepro and General Pants teamed up to develop and design a concept for their retail stores.

The Pacific Fair shop was one of the first fitouts to be completed for General Pants under this new design. Since then, the concept has progressed and developed throughout more stores, including a number that are being worked on by Storepro this year.

The location itself is considered the main shopping centre for Queenslanders on the Gold Coast, especially after it’s multi-million dollar redevelopment last year. It is a prime location for General Pants Co and the store is considered one of their flagships.

Along with procured items from our offshore facility, this flagship store features an LED screen in the shopfront and a red LED strip along the ceiling, synonymous of their branding.

Click through for more recent General Pants fitouts:

General Pants Chadstone

General Pants Concession, David Jones


Tweet about this on TwitterShare on FacebookPin on PinterestShare on LinkedIn

More Projects

Ksubi – Paddington, NSW

The first stand alone KSUBI store in Australia opened on Oxford St, Paddington in June 2017. Drawing in customers with its sculptured body statue visual merchandising window feature, the fitout boasts a raw, minimal and cool vibe to match the brand’s rebellious personality. Unpolished concrete walls are juxtaposed with textured fuchsia fitting rooms, and neon signage injects pops of energy into the space. Storepro partnered with Ksubi on all elements of this fitout, including the manufacturing of fixture units, which were designed to house the specific product and separate denim ranges which are a large part of the…

Academy Brand – Emporium VIC

The Academy Brand have recently expanded in to Melbourne, with stores on Chapel Street and in the CBD. Storepro was thrilled to work on their Emporium store, after having an ongoing and successful relationship with the brand in Sydney. The venue, Melbourne Emporium, is one of the city’s most recent shopping centre developments, housing the who’s who in Australian and international fashion. Academy was excited to move into this location, believing it to be a great fit for their products ethos. In addition to being enlisted as project manager and shopfitter, Storepro also manufactured…

Gorman – Pacific Fair QLD

Gorman’s fitout in Pacific Fair was part of the new fashion mall that was developed in stage two of the retail centre redevelopment. The ‘A grade’ Gorman store was produced by Storepro, for the Factory X retail group which includes the likes of Alannah Hill, Dangerfield and Jack London. Tackling a varied role, Storepro acted as shopfitter, procurement partner and project manager, to ensure the space was delivered seamlessly and to the highest of quality. The majority of finishes were solid reclaimed timber which required significant lead times to procure and prepare for the climatic…

Madame Shanghai – Darlinghurst NSW

Lotus Dining’s fifth restaurant, Madame Shanghai, opened in the central Sydney suburb of Darlinghurst in April 2017. The restaurant, whose name was coined for its celebration of Shanghainese street food, has a modern Chinese design with variations on texture throughout the space. The ‘green’ room, or cocktail and open kitchen area, has a beautiful restored marble herringbone floor and oriental lanterns that frame the bar and open kitchen. The ‘blue’ room has a more traditional feel, with a feature ceiling, mirrored walls and custom plush carpet. The most impactful feature in this fitout however, has…

Sussan – Pacific Fair QLD

Storepro worked alongside Sussan to produce a premium ‘A’ grade store in their Pacific Fair space, which offers the next level of finishes and designs. The retail fitout represents Sussan’s brand philosophy, ‘designed by women, for women’ with numerous custom fixtures and a stylish, feminine vibe. A new concept point of sale counter was custom made by Storepro using multiple textures and finishes, along with the laser cut bespoke handles. Other notable features of the fitout include the larger than life front doors and an elegant styling suite, perfect for one-on-ones with a stylist. Undertaking…

Seafolly Concession – Myer Doncaster VIC

Storepro teamed up with Seafolly to install this concession in Myer Doncaster, as part of a national rollout. Taking on a multi dimensional role, Storepro was responsible for project management, shopfitting, procurement and manufacturing. The installation is consistent with Seafolly’s current store design concept, which was designed in conjunction with Storepro. As with the full retail stores, the space included sandy blonde laminates and polished copper over bespoke fixtures such as signage, racks and merchandising displays. Storepro looks forward to working with Seafolly on more upcoming concession fitouts!

G-Star Raw – Chadstone VIC

Storepro recently collaborated with G-Star Raw to produce its new retail space in Chadstone Shopping Centre, as part of an ongoing partnership whereby Storepro acts as the Australian representative for local project management, procurement and store construction. This role saw Storepro managing logistics, local storage and freight, as well as receiving administration for shipping containers and installing client supplied fitout components. The shopfront and wall finishes were all sourced in Europe to create a ‘raw’ look, without painting or other secondary finishes, while the detailed coloured concrete floor was managed locally. The mobile mannequin podium…

Seafolly Concession – Myer Bourke St VIC

Australian swimwear brand, Seafolly, is in the midst of a national rollout of concessions across Australian department store, Myer. Having partnered with Storepro on concept design and installation on their brick and mortar stores, Storepro was enlisted as project manager, shopfitter, procurer and manufacturer, to work with the brand across the rollout, with the first store in Bourke St Myer. Sandy blonde timber sections off the Seafolly area, and instantly provides consistency with the beachy theme of the brand’s full retail store. Polished copper and timber laminate finishes across signage, fixtures, merchandising displays and wooden logo stands…

The Academy Brand – Birkenhead Point Outlet Centre NSW

Storepro has just finished working on The Academy Brand’s first direct factory outlet store at Birkenhead Point. As with other TAB stores, Storepro was responsible for project management, shopfitting, procurement and manufacturing. The idea was to create a space that was consistent with the brand’s design concept, while maintaining a contrast between the DFO store and full retail stores. Polishing the existing concrete floor at the outlet centre was one way that Storepro achieved a point of difference, while installing a solid timber white washed shopfront fitting with a ‘Hampton-esque’ look helped to maintain the…