Purebaby – Southland VIC

The new Purebaby store at Southland is a wonderful reflection of the Australian organic baby clothing label, with a focus on showcasing their beautiful product range and accessories in varied ways. The concept and fixture design process was undertaken in close partnership with the team at Purebaby, utilising the space to create a warm, inviting and organic vibe in-store. Storepro undertook a project management role throughout to ensure the commercial fitout ran seamlessly from beginning to end. This included installation of the design concept, acquiring and installing bespoke lighting fixtures, birch and timber elements, custom joinery and new cladding on the shopfront.

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