Australian swimwear brand, Seafolly, is in the midst of a national rollout of concessions across Australian department store, Myer. Having partnered with Storepro on concept design and installation on their brick and mortar stores, Storepro was enlisted as project manager, shopfitter, procurer and manufacturer, to work with the brand across the rollout, with the first store in Bourke St Myer.
Sandy blonde timber sections off the Seafolly area, and instantly provides consistency with the beachy theme of the brand’s full retail store. Polished copper and timber laminate finishes across signage, fixtures, merchandising displays and wooden logo stands echo beach glam. Each copper joinery item has a specialist finish, that required significant redesign by Storepro to allow for the electroplating process.
By providing assistance with design and manufacturing through prototyping and supply, Storepro was able to work with Seafolly to create a beautiful and cohesive concession fitout in line with their current design concept.