Concept Development & Design

From briefing to build, we approach the design process as central to your brand identity and the way you want your stakeholders to experience your brand. We interrogate the purpose of a space, and design for the way people will use and relate to it. This includes considering traffic flow and customer service, lighting, colour and ambience, merchandising and marketing.

Seafolly Concession – Myer Bourke St VIC

Australian swimwear brand, Seafolly, is in the midst of a national rollout of concessions across Australian department store, Myer. Having partnered with Storepro on concept design and installation on their brick and mortar stores, Storepro was enlisted as project manager, shopfitter, procurer and manufacturer, to work with the brand across the rollout, with the first store in Bourke St Myer. Sandy blonde timber sections off the Seafolly area, and instantly provides consistency with the beachy theme of the brand’s full retail store. Polished copper and timber laminate finishes across signage, fixtures, merchandising displays and wooden logo stands…

R.M. Williams – Melbourne Central Pop Up VIC

Storepro and R.M. Williams recently collaborated on another of the brand’s retail spaces. This time, it was a pop up within Melbourne Central Shopping Centre. The space was installed while their permanent Shot Tower store was being constructed, in order to avoid complete loss of sales. As with other R.M. Williams stores worked on, many custom fixtures were manufactured in Storepro’s facility to achieve the high calibre of design R.M is renown for. Hanging rails of recycled timber were crafted in numbers, allowing plenty of rack space for the brand to display their high quality…

Seafolly – Warringah Mall NSW

Storepro worked with Australian swimwear and beach lifestyle company, Seafolly, to design and install their new retail space in the redeveloped Warringah Mall shopping centre. The idea was to create a space that represented the Australian beach lifestyle which is central to the brand, and one in which suited their product range. To do this, many custom fixtures were manufactured or acquired by Storepro, including the copper counter, feature merchandising fixtures, a dropped ceiling of timber detail and a sealed and sanded stone shopfront and entrance. Storepro was responsible for project management, shopfitting, procurement, manufacturing…

General Pants – Chadstone VIC

General Pants Chadstone was another store part of the 2015 roll-out, based on the industrial grit design concept, engineered and brought to life by Storepro. In collaboration with General Pants, Storepro took on the role of store designer, before installing the new concept within a new space in the renovated Chadstone Shopping Centre. The cool store design has many notable features: graffiti covered walls and custom lighting in the fitting rooms that create a trendy atmosphere that reflects the brand; a screen in the shopfront, which rotates and showcases a range of hip brands stocked in…

Purebaby – Southland VIC

The new Purebaby store at Southland is a wonderful reflection of the Australian organic baby clothing label, with a focus on showcasing their beautiful product range and accessories in varied ways. The concept and fixture design process was undertaken in close partnership with the team at Purebaby, utilising the space to create a warm, inviting and organic vibe in-store. Storepro undertook a project management role throughout to ensure the commercial fitout ran seamlessly from beginning to end. This included installation of the design concept, acquiring and installing bespoke lighting fixtures, birch and timber elements, custom…

Seafolly – Pacific Fair QLD

Seafolly at Pacific Fair Shopping Centre in Queensland, is reminiscent of a pleasant summer afternoon at the beach. Upon entering the store though the impressive timber and stone shopfront, warm interior colours emerge, echoing the summer holidays and beach escapes integral to the Seafolly brand essence. Storepro undertook concept development and store design with Seafolly, before taking on a project management role for the shopfitting process. The resulting space used a combination of bespoke fixtures and custom joinery, made to reflect the quality and ethos of the Seafolly brand. Highlights of the retail fitout include…

General Pants – David Jones

  Storepro, David Jones and General Pants embarked on an exciting venture to install shops within David Jones department stores across Australia. In collaboration, they undertook concept development and design for the concession fitout and fixture design. Storepro then project managed the commercial fitout, installing the bespoke fixtures and custom joinery in accordance with the concession design. All fixtures were designed to simulate the large retail store experience, but with carefully curated details specific to David Jones.

CYLK – Chapel St, VIC

  CYLK womenswear began online and opened their first ‘brick & mortar’ retail store on Melbourne’s Chapel St. The inspirational store won a Victorian State Design Award for the retail design in South Yarra’s fashion district. The clever use of terrace space and the custom fixture design of the copper pipe merchandising system were fundamental in creating a visual impact with maximum stock exposure. As shopfitter and project manager, Storepro were thrilled to be part of making this award winning store!

General Pants – Bourke St, VIC

General Pants became the first retail chain to bring the eco-recycle aesthetic into store design when they embarked on a national rollout in 2008. As project manager and shopfitter, Storepro included many bespoke fixtures into the retail design, such as a hanging garden, timber fin ceiling details, recycled timber designed denim area, discarded furniture and bathroom fittings in displays. The cool store design on Bourke Street enabled General Pants to win a National Design Award for the same year.