General Pants

The Academy Brand
General Pants Chadstone was another store part of the 2015 roll-out, based on the industrial grit design concept, engineered and brought to life by Storepro.

In collaboration with General Pants, Storepro took on the role of store designer, before installing the new concept within a new space in the renovated Chadstone Shopping Centre. The cool store design has many notable features: graffiti covered walls and custom lighting in the fitting rooms that create a trendy atmosphere that reflects the brand; a screen in the shopfront, which rotates and showcases a range of hip brands stocked in store; plus custom fixtures and detailing such as pressed metal, hanging grids and floorboard paneling. As with all General Pants fitouts, this inspirational store is unique, creative and a trend setter in retail design.