The Academy Brand
In terms of retail design, the recent Puma fitout at Melbourne Central is nothing short of amazing. Puma continues to redefine the in-store atmosphere for sportswear enthusiasts, with subtle textures and backlit features thoroughout the store.

The commercial fitout was project managed by Storepro and included procurement and installation of custom joinery. After the gold medal of brand ambassador and sprinting legend, Usain Bolt, at the 2016 Olympic Games, Storepro were comissioned to turn elements of the store gold, including the signage and a dedicated Usain Bolt retail display. It was an inspirational store to work on and Storepro looks forward to an exciting partnership with the team at Puma.