INSIGHTS

We believe that in order to deliver the best projects for our clients, we must understand the overarching trends occurring globally across consumers and the way we use built environments. We collate all of our thoughts here, for you to read and discuss.

Alive and well! The new role of retail stores

The retail industry has been disrupted by a change in consumer behaviours, technology and markets, driving retailers to adapt and invest in new technologies required to support demands. This has introduced a new blended retail model of omnichannel experiences that allows the seamless integration of online and offline services and is the key to success in today’s shopping environment, pandemic or not.

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Optimised offices: The future of workplaces

The functionality of a workplace must be flexible to adapt to those who are cautious about returning to work while remaining safe and healthy. Due to this, it has become inevitable that offices will change when workplaces re-open. They will no longer be the environment Australian employees are used to. What can Australian corporates expect when it’s time to make their way out of the house and back into the workspace?

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A retail experience that drives foot traffic

Physical spaces bring people together in ways that an online environment can’t. As much as they may try, online stores can’t offer customers the personalised experiences retail stores do. Even though there is continued debate over the convenience of online shopping overtaking the experience of in-store visits, brands can use their physicality as a significant strength, offering an advantage over their online-only competitors.

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Refresh your space without emptying your pockets

Updating your store doesn’t need to be the big expensive project you might think it is! There are cosmetic and functional changes you can make to easily transform your space, without emptying the bank. Refreshing your store and changing up your merchandising can attract customers and improve service to further engage visitors.

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Office fit out elements that shouldn’t be overlooked during the planning process

Have you ever considered how your office fit-out may be impacting your employees? Not many businesses think deeply about this during the planning process, but there are a range of things to keep in mind when changing up your office in order to build an environment that fosters optimum productivity and keeps your team happy and healthy.

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Staying one step ahead with Omnichannel shopping experiences

While there is constant debate on retail vs. online shopping experiences and the benefits of each, businesses that are taking advantage of the positives of both seem to be the ones reporting little to no traffic decline. Omnichannel experiences allow businesses to be flexible in their trading environments, fusing online with in-store experiences to create a seamless approach to convenience.

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Functional fit out options that transform hospitality spaces

Offer customers something other spaces can’t, set your space apart from your competitors and give visitors a reason to return by transforming the facade of the business in a way that makes your space flow and operate easier, opting for functionality that compliments design.

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Convenience is key: Hospitality fit outs for takeaway

The success of a hospitality space is reliant on it's fit out functionality. There are a range of hospitality fit-out elements that businesses can incorporate to create a functional space that offers their customers a memorable and easy takeaway experience.

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The conscious consumers’ effect on fit out design

Australian consumers are becoming more aware of when they are being marketed to and can see right through efforts with a false sense of caring- this is known as the rise of the conscious consumer. This means that businesses that are honest, open and genuine are gaining public support. Customers are positively reacting to brands that offer a real human element so inject some of yourself into your fit out!

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The impact of Instagrammable food culture on hospitality fit-outs

In sharing culture, where nothing is left unseen, social media is the driver of business for venues. Business owners are continually encouraging visitors to create and share content when visiting their locale.

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Pop up stores and the experiential retail economy

Online shopping can be a consumers’ first choice for convenience, variety, and cost, yet staring at a screen just doesn’t compete with the experience of entering a physical store. Many online brands are beginning to utilise the popup experience for their brand and are reaping the benefits.

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Innovative fitouts in the health and fitness industry

Innovative design and shopfitting of gyms and wellness centres is a key way to engage customer with brand and to encourage them to spend more time in-store.

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How car dealerships are wielding innovative in-store customer-experiences

Car dealerships are a retail format that is outdated and failing. Difficult times are leading car brands to create innovative in-store customer experiences.

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How AR and VR are shaking up retail environments and shopper experiences

Retail is a dynamic industry, driven by market forces but also by the needs of customers. As demographics shift and new technology is introduced, bricks and mortar retailers are challenged to stay responsive and keep adapting to compete with their online counterparts.

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Going green: How sustainability in retail can begin with the store itself (PART 2)

Last month on the blog, we brought you the first in our two-part series on sustainability in shopfitting. In this final instalment, we’re continuing the theme with a look at what shopfitters can do to facilitate and advocate for sustainability principles in retail environments.

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Going green: How sustainability in retail can begin with the store itself (PART 1)

Sustainability is the word on everyone’s lips in retail at the moment, both online and off. Long before the doors open to customers, sustainability can be a driving force and key consideration for retailers planning a new store. With guidance, sustainability principles can be embedded right from the design stage and carried all the way through construction and fit out.

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The importance of creating communities in shopping centres

Is the golden age of shopping centres over or can bricks and mortar retail hubs still compete with the online giants? They can, says Storepro’s Shane Young, but they’ve got some work to do…

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Retail – Brand & Physical store

In omni-channel retailing, physical stores have become all the more important, both for retailers and for wholesalers – as a means of establishing and promoting their brand in the marketplace. Here, we are talking about “Brand” in its deepest sense – not just a name or a label, but the set of values and expectations; lifestyle and perhaps even world view embodied in a true brand. People want to be part of the world of a true brand. Think about R.M. Williams, or Lululemon or Ralph Lauren.

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Keep up to date with fit out trends, recent Storepro projects and other industry insights!

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