Italian sportswear brand, Freddy, recently arrived in Australia and approached Storepro to assist in the design and build of their Chadstone store. The intention was to create a simple fitout with maximum impact, and one that encompassed the brand’s tagline, ‘the art of movement’.
Throughout the project, Storepro had to ensure that the original design concept from Italy was re-engineered to fit both the space requirements of the shopping centre, as well as the budget requirements of Freddy. Being responsible for design, project management, shopfitting and joinery meant that Storepro was able to deliver and install custom items that showcase the brand’s range of chic sportswear products.
The pigeon hole merchandising system across multiple walls allowed for maximum design impact while freeing up floor space, while the minimalist clothing racks give customers greater exposure to various clothing items.
Storepro was delighted to unite with Freddy and bring to life an Australian version of their Italian concept, in their new flagship store.