Seafolly at Pacific Fair Shopping Centre in Queensland, is reminiscent of a pleasant summer afternoon at the beach. Upon entering the store though the impressive timber and stone shopfront, warm interior colours emerge, echoing the summer holidays and beach escapes integral to the Seafolly brand essence. Storepro undertook concept development and store design with Seafolly, before taking on a project management role for the shopfitting process. The resulting space used a combination of bespoke fixtures and custom joinery, made to reflect the quality and ethos of the Seafolly brand. Highlights of the retail fitout include a large screen, showing the brand’s beachwear and accessories in action, a custom beauty nook where customers can sit and try products, and slatted fitting room doors that give off a beach house feel.